How International TV Shows Filmed In Central Asia Impact Tourism
The theatre and music festivals are commonly referred to as Central Asia’s two major faiths—a fantastic illustration of the strength of the Central Asian film industry. Screen Daily reports that the rest of the world is curious about the identity of Central Asian people, and movies help outsiders learn more about this way of life. For evidence, look no further than the Kazakhstan soap Opera, Crossroads which hit 60 million households across four nations including China, Kazakhstan, and Uzbekistan.
The Central Asian region has gained popularity recently for serving as the setting for numerous television shows, drawing viewers in with its beautiful scenery. In addition, television has shown features such as snow-capped mountaintops, ancient towns, and sandy deserts, opening up previously uncharted territory for anybody to explore.
Central Asia’s tourism industry has been transformed by its growing prominence on the world map. Due to the region’s promotion through its international TV shows, more people are becoming interested in visiting the area, turning the once plain area into a well-known tourist attraction.
This article examines how international TV shows shot in Central Asia have influenced tourism. It looks at the power these shows have on their audience and how some decide to pay a visit after watching.
How TV Show Filming Boosts Local Economies Through Tourism
When a television show is filmed in a certain location, the effects are amplified, primarily through tourism. The effects are considerably more noticeable when television show filming occurs in a particular location, mostly due to increased tourists. Almost immediately, a somewhat unknown area can become a popular tourist destination because of the recognition that comes with being included in one of the program’s popular television shows. Viewers who are drawn to these programs by the stunning scenery, intriguing buildings, or interesting locals often plan a visit. Many of the stunning vistas in the 2019 To the Ends of the Earth film shot in Uzbekistan have inspired viewers to travel there from all over the world.
When we analyze the approach of modern filmmakers when they create some of the best new TV shows, it’s crucial to ensure dynamic picture shots at different beautiful paces that can bring freshness to the show. According to a study, movies have a significant effect on tourism, increasing it by 31% on average. It can increase by up to 300% in certain places! For example, once the Harry Potter films were released, tourism to all the areas used for production increased by 50%. Films have a greater reach and connection with the audience, making them an important destination marketing tool that Central Asia is using to boost its tourism revenue.
Culture Exchange and Soft Power
Cinema and television programs created and filmed in Central Asia can be seen as an important means of cultural exchange and soft power, altering people’s perceptions of the region around the world. Such shows remove negative bias and present a favorable image of Central Asia to the viewers by emphasizing regional traditions and accepting people. It boosts tourist demand and flow while also increasing the region’s cultural influence around the world.
The Queen of the Mountain is well worth your time if you’re looking for a deeper understanding of Central Asia. Critics describe this hauntingly poetic Kyrgyzstan work, which narrates the inspirational true story of one of the nation’s female heroes, as inspirational.
Economic Gains
International TV show filming has a significant material impact on Central Asia since it attracts a lot of tourists, which strengthens the region’s economy. The towns, cities, and states where production crews choose to set up business are greatly affected when a show chooses to film on location rather than in a studio.
Filming can bring an average of $50,000 per day to a city through hotels, restaurants, and hardware stores. Local businesses that can provide these new clients with goods and services experience growth, which creates jobs and advances the economy of the host nation.
A show visiting a town is always beneficial since it upgrades the town’s infrastructure and soundstages for future production, advertises the area, increases tourism, and strengthens the community. For example, The Great Wall was shot entirely in China and set the record for having the highest budget for a movie filmed in China ever. It was a significant production that lasted for close to four months.
Sustainable Tourism
These TV shows raise awareness of Central Asia as a desirable travel destination, in contrast to other transient marketing programs that may have no lasting impact on people’s perceptions. Due to this, tourists are more inclined to make multiple trips than just one, which lays a strong basis for the expansion of sustainable tourism. The area is experiencing a boom in tourism, which has increased demand for first-rate facilities and services and, in turn, prompted further infrastructure investment.
Planning a trip to Central Asia and want a preview? Joanna Lumley’s Silk Road Adventure is a great show to see. The final episode was filmed in Kyrgyzstan and Uzbekistan and features a lot of the stunning architecture of central Asia.
Final Thoughts
International TV series that film in Central Asia have a greater influence on promoting tourism through worldwide publicity, economic boosts, and long-term interest. These initiatives serve as priceless information-sharing channels, indicating that Central Asia is an area with enormous promise and one that is ready for a makeover on the international scene. The increased tourist traffic, better local infrastructure, and boosted local economies all contribute to the substantial economic benefits.